Mobile Marketing For Local Businesses With Yelp | My Local SEO Guide

Mobile Marketing For Local Businesses With Yelp

by Biggi on February 8, 2011 in Lead Generation, Location Based Marketing, Marketing Strategies, Mobile Marketing, Mobile Marketing Apps, Mobile Marketing Campaigns, Small Business Marketing

0Share

Mobile marketing for local businesses seems to be all the rage. More and more people access the web via their mobile phones, and it turns out that one third of Yelp searchers are using their mobile devices to find a business.  The cool thing is that these searchers are looking to do business with you right now! (see the official Yelp statistics below)

So, just when you thought you have no clue on how to get mobile marketing for local businesses going for your small business, turns out, if your business is on Yelp, you are already heavily involved.

Now there are things you can do to improve your chances of being the chosen business. Yelp offers location-based marketing check-ins, and you could provide special offers to those that check-in at your business. Or you could also advertise a special sale or offer on Yelp.

Amplify’d from officialblog.yelp.com

Who you gonna call when you need a local business? We think we have some idea. In December 2010 alone, yelpers called a local businesses every other second — and that was just via a Yelp mobile app!

Not only were people visiting Yelp Mobile, they were putting it to work; making some real decisions on where to eat, shop and play. Our data shows us that in the month of December 2010:

3.2 million unique visitors used a Yelp mobile app* 35% of all searches on Yelp.com came from a Yelp mobile app Every other second a consumer generated directions to a local business A photo was uploaded every 30 seconds from a Yelp mobile app

And that’s just mobile… In the past month, more than 45 million unique visitors have turned to Yelp to make a spending decision based on the more than 15 million reviews!

See more at officialblog.yelp.com

So, make sure to take advantage of all Yelp has to offer and all the work they have put in already to attract 45 million monthly visitors to their site and get started with mobile marketing for local businesses now!

Tags: location-based marketing, marketing, mobile marketing, Yelp

Subscribe and Follow

Subscribe to receive updates via e-mail.

Related Posts:

• How To Use Social Media for Marketing Your Business
• Google Places Optimization For Local Business Owners
• Local Business Website Promotion – 6 Ways For Attracting Mobile Users
• Online Marketing Case Studies For Offline Businesses
• Foursquare Case Study – Using Social Media for Business

via mylocalseoguide.com

Yelp and Google Places are a great way for small business to get started with mobile marketing.

How To Improve Landing Page Conversion Rates with LinkTrackr A/B Split Testing

Whether you’re selling your own product online or trying to make a living as an affiliate marketer, there are two very important skills you must master if you want to get an unfair advantage over everyone else and make more money with less traffic.

Those two skills are:

How to create an effective landing page
How to split test your landing pages

Continued at http://www.johnchow.com/how-to-improve-landing-page-conversion-rates-with-linktrackr-ab-split-testing/

(My Local SEO Guide, your Dallas SEO Company uses LinkTrackr too.)

Article: Google Kills Tags In Favor Of Boost

Google Kills Tags In Favor Of Boost
http://techcrunch.com/2011/04/15/google-kills-tags-boost/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

Google is killing Tags, an advertising product for local businesses which allowed them to enhance their Google Maps or Places listings. For a flat $25 monthly fee, local merchants could make their their natural listings stand out a bit with a yellow tag and a few words pointing to offers, photos, menus, or links back to their website. Tags were introduced with Google Places, the search engines local listings effort, about a year ago after being tested for a few months

(via Instapaper)

Read more at http://mylocalseoguide.com/google-places-optimization-for-local-business-owners/

Sent from my iPad

How To Rank Higher In Google Local Business Listing

How To Rank Higher In Google Local Business Listing | Google Local Listings | Optimize Your Local Business Listings | Ramit Narang
http://www.ramitnarang.com/blog/seo/five-proven-ways-to-rank-higher-in-google-local-business-listing/

Add Keywords to your Company Name and Description : If your Business Name happens to have your Keywords in them then definitely use that name in the listing. Don’t make up a new name with the keywords just for the listing. Google gives you the ability to add a description describing what services the company offers. Make sure your content has your keywords along with Location added along with the prime features. This description is used by google in calculating rankings.

(via Instapaper)

Dallas SEO Company

Sent from my iPad

10 Ways To Make Your Business Blog Get Noticed

10 Ways To Make Your Business Blog Get Noticed : Technology :: American Express OPEN Forum
http://www.openforum.com/idea-hub/topics/technology/article/10-ways-to-make-your-business-blog-get-noticed-mike-michalowicz

In order for you to gain all those benefits, and more, from your blog, you must make sure it gets noticed. There are millions of businesses with blogs out there, but nobody really knows about them. If you aren’t going to take steps to get your blog noticed, spare yourself the time and investment of setting up and running one.

(via Instapaper)

Sent from my iPad

Article: Online Marketing Case Studies For Offline Businesses

Online Marketing Case Studies For Offline Businesses
http://mylocalseoguide.com/online-marketing-case-studies-for-offline-businesses/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MyLocalSeoGuide+%28My+Local+SEO+Guide%29

This steakhouse has increased sales by 30% in one year, compared to a negative industry average of 15%. They have used various social media marketing avenues such as their own cooking blog loaded with videos and photos with links to other social media sites like Twitter, Facebook, Linkedin, FriendFeed, Flickr and Delicious, and their own YouTube Video Channel. Most importantly they monitor their web marketing using Google Analytics, news and alerts and use it to gain ideas to improve their products

(via Instapaper)

Sent from my iPad

Has Social Media Helped Your Business? - Website Magazine

Has Social Media Helped Your Business? - Website Magazine - Website Magazine
http://www.websitemagazine.com/content/blogs/posts/archive/2011/04/08/has-social-media-helped-your-business.aspx?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Website-Magazine+%28Website+Magazine%29

According to the 2011 Industry Report from Social Media Examiner, 90 percent of more than 3,000 Web marketers say that social media is an important facet of their business today. Brand exposure was identified as the greatest benefit, with 88 percent of respondents citing it as a positive result of their social media campaigns.

Increased website traffic is another benefit (remember this when you get to the next paragraph), with 72 percent of the marketers claiming they gained traffic and subscribers through their social media efforts. Another advantage named by a high percentage of marketers was improved search rankings, gaining a 62-percent share of the response.

(via Instapaper)

Sent from my iPad

How To Use Social Media for Marketing Your Business

With the popularity of social media rising dramatically every year, many business owners wonder how to use social media for marketing your business. If you are one of those business owners that want to get started with social media, or simply improve your current social media marketing strategies and ROI, you should be very interested in this top notch training. Have you heard the buzz about Social Media Success Summit 2011 - the web’s largest online social media marketing

How To Use Social Media For Marketing

Article: How to Hack RSS to Reduce Information Overload: Online Collaboration «

How to Hack RSS to Reduce Information Overload: Online Collaboration «
http://gigaom.com/collaboration/how-to-hack-rss-to-reduce-information-overload/

Another technique that helps me to consume information more efficiently is to modify the format of many of my RSS feeds; I bring relevant information into the headlines of the feed to make it easier to quickly scan it to determine which posts are important enough for me to click on them for more details. By bringing more details into the title, I can avoid spending time clicking to get more information. There’s an example of reformatting a Twitter RSS feed in the image to the right.

(via Instapaper)

I testing some Instapaper / Posterous magic a la Ed Dale.

Sent from my iPod