After you have learned how to make a Facebook fan page, it's time to integrate your Facebook presence with your existing website with a Facebook plugin. Below are some great Facebook social plugins, that are very easy to implement. One of the easiest ways to make your online presence more social is by adding a Facebook plugin to your website. There are many different Facebook social plugins to choose from — here are four of the top plugins for business and tips on how and when to use
Thursday, March 31, 2011
Tuesday, March 29, 2011
Google Places Optimization For Local Business Owners
Did you know that Google Places optimization is the easiest and fastest way to get your local business listed in the top 7 search results on any major search engine? And did you know that it is free? Yup, Google gives every small business a free website! All you have to do is claim your business' listing and do some Google Places optimization. Then, anytime someone enters local search terms into Google (search terms referring to a town or city or state or zip code), it automatically
Tuesday, March 22, 2011
Mobile Local Search 2010
Below is an infographic with cool stats on mobile local search in 2010. Small businesses need to make sure their websites and marketing are ready for this mobile local revolution we are in the middle of! At My Local SEO Guide, we offer Mobile Marketing information and services for your local business.
Check out the infographic and more cool stats at biggifraley.amplify.com
Local Business Website Promotion - 6 Ways For Attracting Mobile Users
You simply can't ignore over 4 Billion mobile phone users globally - with a large part of them using smart phones like Blackberry, iPhone and Android - when it comes to your local business website promotion! The advantage of mobile phones is they are affordable, their owners always have them on hand and they are always switched on. You really can’t say the same for their personal computers. So how can a local business drive mobile phone users to their websites and businesses? Mobile
Friday, March 18, 2011
Building A Website For Mobile Devices
We have arrived in the mobile age, and building a website for mobile devices is a necessity for any business serious about staying profitable now and in the future.
I am planning on getting much more involved with mobile marketing myself and will share anything I learn with you here: http://mylocalseoguide.com/category/mobile-marketing/Amplify’d from localseoatlanta.com
Top 7 Reasons To Get A Mobile Website
For Your Small Business
1. 61% of mobile users will NEVER go back to your website (on their phone or computer!)
if they have a bad experience the first time they visit it (for example: difficult to
navigate or find the info they needed because it wasn’t optimized for mobile browsers)
2. Studies show that having a mobile-friendly site boosts overall website traffic by 13%
3. Internet traffic from mobile devices increased 110% last year in North America alone
(globally, the number was a whopping 148%)
4. Right now, more than 60% of consumers have access to the internet via their mobile phone
5. Currently, there are FOUR mobile phones for every ONE computer in the world … and
mobile phones are increasingly being used to look up local businesses on the web!
6. Low Cost, High ROI ~ Almost any local small business can afford to have a professionally made
mobile website. (Yes, even “cashflow challenged” start-up companies!) Plus, most businesses
see a 12 to 15% spike in new business within 2 to 4 weeks after launching a mobile-friendly site
7. Bragging Rights ~ Let’s be honest, being able to “show off” your cool new mobile website
to your buddies/girlfriends/colleagues, etc. is just plain fun. Aside from that though,
this is so new to small business owners that you could be the very first business
amongst your colleagues (and competitors!) with a mobile-friendly website.
See this Amp at http://bit.ly/fRvnKq
via Amplify.com
Tuesday, March 15, 2011
Keyword Research For Local Business
One of the great opportunities when it comes to keyword research for local business lies in long-tail keywords. They are easier to rank for, yet much more targeted than the primary / obvious keyword choices.
So, don't make the mistake of ignoring long-tail keywords when search engine optimizing your local business website.Amplify’d from blog.hubspot.com
1. Not Using Long-Tail Keywords
Think you have fully optimized your website for local search? Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Long-tail keywords are specific phrases describing your business, such as “bakery Cambridge MA” or “spa deals in Boston.” Make sure to tie together your industry name and location in your page titles, Meta tags and descriptions, Alt tags and headers. Adding long-tail keywords to these on-page SEO essentials will increase your chances of showing up in major search engines.
See this Amp at http://bit.ly/gVZ3IJ
via Amplify.com
Sunday, March 13, 2011
Online Marketing Case Studies For Offline Businesses
We can always get inspired and understand things better by reading success stories of other people we can identify with and that’s why I decided to round up a few online marketing case studies about fellow local business owners who have successfully boosted their business even in this time of recession. Caminito Argentinian Steakhouse, Northampton MA This steakhouse has increased sales by 30% in one year, compared to a negative industry average of 15%. They have used various social media
Friday, March 11, 2011
How To Make A Facebook Fan Page
Here's a step-by-step guide on how to make a Facebook fan page for your business. Setup is relative simple, once you know where to look. While there are many advanced design options for your Facebook fan page, this guide shows you the basics of how to make a Facebook fan page. Creating a fan page for your business will give you huge opportunity to spread your message, brand your business, relate to and interact with your customers and prospects, and drive traffic back to your own
Search Engine Optimization Strategies
Here are some great organic search engine optimization strategies for 2011 that you may have missed - directly from the horse's mouth.
Amplify’d from www.prelovac.com
1. Website Optimization
Page loading time is a factor in Google rankings. Studies show it also affects visitor behavior on the site (faster site = more sales).
2. Internal linking
Use relevant keywords for internal linking. Be consistent with internal linking, and do not lose opportunities. Check your links for 404 errors.
3. Social Media Marketing
It is not Search Engine Optimization vs Social Media Marketing - the two work in synergy. Spreading good content on Twitter, Facebook, Digg, Reddit, Stumbleupon creates natural link building possibilities.
See this Amp at http://bit.ly/eSBuxX
via Amplify.com
Wednesday, March 9, 2011
Foursquare 3.0 - Explore and Engage
Foursquare 3.0 just released. Foursquare is a location based service that I highly recommend every brick-and-mortar business to use.
The new features will let more people find your business and allow you to engage with patrons.Amplify’d from mashable.com
New Recommendation Engine
The Foursquare user will immediately begin to see the value of the checkin in the new Explore tab. The Explore tab, which sits where the Tips tab once was, now serves as the meat of the application. Here, users can query for recommendations or dive into food, coffee, nightlife, shops and arts and entertainment recommendations served up by Foursquare and ranked by what’s most interesting to the user.
Version 3.0 also reemphasizes points, which have faded over time. Points have been resurfaced and fancied up in the Me tab because the startup has introduced a new points system that aims to better encourage user behavior. There’s now 30 different triggers for points, says Crowley, and the leaderboard is more focused on friends.
New Merchant Features
There will soon be seven special types available to merchants: Check-in Specials, Friend Specials, Flash Specials (e.g. the first 10 people to show up after 5 p.m. get a free drink), Swarm Specials, Newbie Specials, Mayor Specials and Loyalty Specials. Foursquare will reveal more details in the days ahead, but the startup is introducing these new special types to respond to merchant demand.
See this Amp at http://bit.ly/gGjBLO
via Amplify.com
Tuesday, March 8, 2011
Facebook Marketing Tips
Following are some simple Facebook marketing tips that should definitely be a part of your overall strategy to get traffic and opt-in subscribers.
Note: http://mylocalseoguide.com offers custom designed Facebook fan pages for businesses, entrepreneurs and celebrities that can help you build your fan base and / or your opt-in list and more.Amplify’d from www.johnchow.com
5 Ways to Make Money with Facebook
We all know that the money is in the list. This tip is used by John Chow himself. On the John Chow dot com Facebook page you can opt-in to his list and get a free copy of his book Make Money Online.
Although there are apps like RSS Graffiti that automate posts from your RSS to your Facebook wall I like to post to my Facebook page manually so that I can optimize the image that I use and the description of my post as well.
See this Amp at http://bit.ly/i5cYbQ
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Monday, March 7, 2011
Facebook Mobile Marketing - Get Ready!
Yet another indication that mobile is the future: Facebook acquires mobile marketing app Beluga.
There's still time to get your website mobile ready with http://mylocalseoguide.comAmplify’d from www.facebook.com
In case you haven't heard of Beluga, it's a mobile app
and web service for sending group messages--
But users of Beluga know it's a LOT more than that,
and apparently, Facebook sees something big in it,
too. They acquired Beluga this past week for an
undisclosed amount.
Like plain-text SMS, sending with Beluga is instant -
but with a twist--
Using Beluga, you can send group messages and
notifications that display rich media, images, even
maps.
How Facebook plans to incorporate Beluga is not yet
known.
See this Amp at http://amplify.com/u/btfam
via Amplify.com
Friday, March 4, 2011
How To Promote Your Facebook Fan Page
Following are a few tips on how to promote your Facebook fan page offline. Yup, I said offline, a method all too often forgotten.
You first need a unique URL to promote. If you have enough fans already and have been able to name your fan page, you can simply use facebook.com/pagename (replacing pagename with the name of your page). If you still haven't been able to name your page, you could register a domain name like businessnameonfacebook (again replacing businessname with your business' name) and forward it to your Facebook fan page. Next watch the video below to get some ideas on how to promote your Facebook fan page offline.Amplify’d from www.hubze.com
Offline Marketing Tips for your Fan Page
See more at www.hubze.com
See this Amp at http://amplify.com/u/bsuou
via Amplify.com
Tuesday, March 1, 2011
Mobile Marketing Campaigns - Simple And Effective
Here are some simple and effective ideas for running mobile marketing campaigns for your local business.
When you are ready to implement mobile marketing into your business contact me at http://mylocalseoguide.comAmplify’d from www.marketingbestpractices.com
7 Traits of Successful Mobile Marketing Campaigns
You've heard all this mobile stuff and are thinking about running a mobile marketing campaign. Before you do, you’ll want to make sure your campaign has these 7 traits.
A mobile-enabled website makes it easy for customers to browse websites on mobile devices. If your site is not mobile ready, users will have to pinch, zoom, and scroll all over your site.
One in three mobile searches has local intent. Virtually all new smartphones come with GPS.
Successful mobile campaigns tie into the marketing plan of the company. You have to tell people about it. Put the promotion on your website, newsletter, Facebook, etc.
Trait 4: Timely
You can engage your customer as soon as something comes up.
Having interaction and getting users involved will dramatically increase results. Sweepstakes, polls, and contests have all been used successfully to build customer lists.
To encourage people to opt-in to your offer, give them a good reason. Present them an exclusive special. An example would be "Text FREE to 12345 for a free cup of coffee."
Successful mobile marketing campaigns ask for permission. They’re transparent and also inform the user that additional data or text messaging charges may apply. They must also tell the user how they can be removed from the list.
See this Amp at http://amplify.com/u/bs75n
via Amplify.com
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